Sonic, also known as Sonic Drive-In and Sonic Corp in its initial days, is an American fast-food restaurant chain that has been owned by the parent company of Arby’s and Buffalo Wild Wings., Inspire Brands, the company who manages Sonic Dive since 2018. Rumors were circulating about the possibility of a new product launch between COOP Ale Works in Oklahoma City and the well-known old fast-food restaurant chain, Sonic Dive. A post on Twitter made by a user, who is supposedly a staff working with Sonic and it made us believe that the two companies are in a partnership, and we will be soon presented with a refreshing beverage drink, Sonic Hard Seltzer.
More About Hard Seltzer, The Well-Liked US Drink
Hard Seltzer falls under the category of highball drink and is mainly found in the US. The drink that is found in the US is made up of fermenting cane sugar, and the occasionally malted barley is also added. The Hard Seltzer drinks are sometimes available outside the US and are made up of neutral spirit or fermentation of fruit. Nick Shields, a 5th generation brewer, along with Spiked Seltzer, designed the drink Hard Seltzer in 2013, and the first commercial was released in November 2013. The drink did well in its initial years but got unbelievable popularity during 2018, 2019 in the U.S. with its new version White Claw Hard Seltzer which was originally released in 2016. Bulletproof London created and designed the concept of the White Claw version of Hard Seltzer. Hard Seltzer had 5% alcohol by volume and is appreciated for its low-calorie content. White Claw Hard Seltzer also had 5% alcohol by volume and was available in black cherry, ruby grapefruit, lime, raspberry, mango, lemon, tangerine, watermelon, pineapple, strawberry, blackberry, and unflavored. White Claw Hard Seltzer was sold in thirteen different 100-calorie drinks. New flavors like lemon, tangerine, and watermelon were added in March 2020. In March 2021, more flavors were added, including pineapple, blackberry, and strawberry. They also launched a totally new collection of iced tea seltzers available in different flavors like Lemon, Raspberry, Peach, and Mango and every flavor had a different touch in them, maintaining its originality. White Claw became the highest-selling hard seltzer in the US and Canada and earned almost 60 percent of the category market. The mention of White Claws by a YouTuber gave rise to many memes and Halloween costumes which donated a large number of buyers to the company. And the drink reached to more countries like Australia, UK. Hard Seltzer has moreover $2.5 billion in sales in the US market, including The White Claw edition.
A Few Information About Sonic, The Well-known Company-
Sonic was founded by Troy Smith on June 18, 1953, in Shawnee, Oklahoma, U.S. The 67-year-old company currently has 3,493 Sonic restaurants in moreover 46 U.S. states. Sonic has achieved a lot and has earned 14th place out of the top 50 quick services, according to QSR Magazine. The first-ever Sonic Advertisement in 1989s featuring actor Tom Bosley. Sonic has also built its partnership with NASCAR, Richard Childress Racing, and sponsored various actors. Over the years, Sonic developed more commercials and featured many popular actors. In 2016, the company was believed to earn $100 million in total. Sonic’s menu includes hamburgers and French fries, onion rings, corn dogs, chili dogs, and breakfast toaster sandwiches. In the drinks section, the company has soft drinks, slushes, and milkshakes, and Ice cream desserts include sundaes and floats. The customers can order meals from a different section. The company is also known to host a competition regarding carhops on roller skates on an annual basis, and many people take part in the competition.
Sonic Hard Seltzer Release Date-
White Claw, an exclusive product of Hard Seltzer, was widely accepted by the customers, and its market blew off in a few years. Along with the rising popularity of White Claw, Hard Seltzer came to a halt in the market, which often made the customers miss the drink. Hard seltzer is the fastest-growing beverage category, and though White Claw donated to the majority of the success among the Hard Seltzer products, still people somewhere wanted initial Hard Seltzer back. And then, we encounter an announcement of a collab between Sonic and Hard Seltzer. The new product is Sonic Hard Seltzer, and people seem to be too excited about the new refreshment drink, as it would bring a taste of actual Hard Seltzer. The new product would include 12-pack boxes with the flavors of Cherry Limeade, Original Limeade, Classic Lemonade, Lemon Berry, Ocean Water, Mango Guava, Orange Pineapple, and Melon Medley. Sonic Hard Seltzer Release Date is 1st May 2021. Sonic Hard Seltzer would serve as a refreshing hot summer drink, and we’re eagerly waiting for its launch date.
