TM
It took me forever to evolve an Exeggutor with the move set I wanted. It would have been a lot easier if I could have just used my coins to purchase a Solar Beam TM. If you are like me and want your Pokémon to know certain moves, TMs would be very helpful.
Selling Options
What the shop really needs is the option to sell items. This feature is already in the handheld Nintendo games. Instead of tossing extra Razz Berries to make room for more Potions, you could sell those berries to the shop for more coins! I’m sure that this option will never be available considering Niantic would make less money (more than likely), but it is fun to think about.
Potions
I mean really, why are potions NOT in the shop? I can guarantee you I would be using my coins on potions if they were included for purchase.
Held Items
How about introducing items that you can equip to your Pokémon like the Choice Band or healing berries. This would help bring more strategy to the battles that currently just type match-us with lots of tapping. What do you think should be included in the Pokémon GO Shop? Let us know in the comments below!